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Celebrate a healthy Rakshabandhan, with Almonds

2021/8/18

August 18, 2021: Come August, celebrations kick in as families across India prepare for the festival of Rakshabandhan. The occasion honors the bond between siblings, the promise of unwavering support and the vow of protection every brother takes to safeguard his sister which is symbolized by tying a simple thread or ‘rakhi’ on the brother’s wrist.

Sharing of gifts is an important traditional aspect of the Rakshabandhan festivities. This year, as people continue to adapt to the pandemic, family heath has become even a higher priority. Therefore, it’s pertinent to relook at one’s gifting choices, and instead share thoughtful gifts like almonds that will add to the receiver’s health. Almonds are a source of nutrients such as vitamin E, magnesium, protein, riboflavin, zinc etc. which are required for a healthy life. Regular almond consumption has also been scientifically proven to provide benefits across heart health, diabetes and weight management and skin health. Besides these, almonds are quick to flavor, pair well with several Indian spices, and are also known to provide satiating properties which makes a good snack. With this bouquet of health benefits that almonds offer, they are definitely a great gift for siblings to share with each other to celebrate Rakshabandhan. 

Leading Bollywood actress Soha Ali Khan said, “Rakshabandhan is a great occasion to spend quality time with the family and exchange gifts. When it comes to choosing gifts, my approach is always to pick options that seem thoughtful and will add value to the loved one’s life in some way or the other. Almonds are a personal favourite for me, as they contain a variety of nutrients including vitamin B2, phosphorus, magnesium, protein, etc. which are important to lead a healthy life. Additionally, almonds also contain zinc, copper, folate and iron, each of which are known to contribute to a normal function of the immune system1.  Gifting almonds signifies gifting good health to my siblings!”

Adding onto Soha’s views, Integrative Nutritionist and Health Coach, Neha Ranglani said, “As most of us prepare to celebrate Rakshabandhan amidst the ongoing pandemic again this year, it’s important to put our learnings from the past to good use. Instead of sharing calorie laden sweets or chocolates with loved ones, opt for raw, roasted, salted or flavoured almonds. Almonds are known to be nutrient dense, which makes them a tasty and healthy snack that can be consumed anytime during the day. Beyond this, regular almond consumption can also be beneficial to the immune system as they are high in Vitamin E, which acts as an antioxidant to support pulmonary immune function. Vitamin E is also known to offer protection against infections caused by viruses and bacteria2.”

Regional Head-Dietetics, Max Healthcare –Delhi, Ritika Samaddar mentioned, “As we all learn to adapt to this new sense of normal, and continue to celebrate festivals while taking all the safety precautions, it’s important to revise one’s gifting choices too. In India, nuts like almonds have traditionally been considered as an auspicious gift, and the health benefits they offer are innumerable. When choosing gifts for people who  are mindful of heart health, almonds can be a wonderful option. Almonds have been shown to lower total and LDL cholesterol when included in a healthy diet and can help reduce levels of heart damaging inflammation. Research also suggests that almond snacking can reduce adjusted relative risk of cardiovascular disease by about 30%, and improve endothelial function and cardiac autonomic function.3

Sheela Krishnaswamy, Nutrition and Wellness Consultant said, “The ongoing pandemic has highlighted more than ever the need to invest in one’s health and strive for a better lifestyle. Festivals like Rakshabandan offer opportunities to make this change and the easiest way to do this is by sharing healthy gifts like almonds. Regular almond consumption can also be very beneficial for younger Indians who are increasingly getting prone to developing lifestyle diseases like pre-diabetes or diabetes.  According to a recent study, snacking on almonds in place of regular snack choices improved total and LDL-cholesterol levels and reduced HbA1c levels in just 12 weeks of consumption, a dietary strategy that shows promise in helping prevent or delay the progression from prediabetes to type 2 diabetes in younger people.2. So be sure to gift almonds during the festival.

This Rakshabandhan, gift your loved ones the blessing of almonds to spread love and good health.

PRESS CONTACTS:

Aman Mishra

(+91) 96505 13979                         

aman.mishra@2020msl.com

 

Sudarshan Mazumdar

smazumdar@almondboard.com

1 EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA); Scientific Opinion on the substantiation of health claims related to copper and protection of DNA, proteins and lipids from oxidative damage (ID 263, 1726), function of the immune system (ID 264), maintenance of connective tissues (ID 265, 271, 1722), energy yielding metabolism (ID 266), function of the nervous system (ID 267), maintenance of skin and hair pigment (ID 268, 1724), iron transport (ID 269, 270, 1727), cholesterol metabolism (ID 369), and glucose metabolism (ID 369) pursuant to Article 13(1) of Regulation (EC) No 1924/2006 on request from the European Commission. EFSA Journal 2009; 7(9):1211. [21 pp.]. doi:10.2903/j.efsa.2009.1211. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7161532/ EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA); Scientific Opinion on the substantiation of health claims related to folate and blood formation (ID 79), homocysteine metabolism (ID 80), energy-yielding metabolism (ID 90), function of the immune system (ID 91), function of blood vessels (ID 94, 175, 192), cell division (ID 193), and maternal tissue growth during pregnancy (ID 2882) pursuant to Article 13(1) of Regulation (EC) No 1924/2006 on request from the European Commission. EFSA Journal 2009; 7(9):1213. [22 pp.]. https://www.oatext.com/The-Re-Emerging-Role-of-Iron-in-Infection-and-Immunity.php 2 PPT on Nutritional modulation of immune function and the study on ‘Vitamin E administration may decrease the incidence of pneumonia in elderly males’ 3 Wang J, Lee Bravati MA, Johnson EJ, Raman G. Daily almond consumption in cardiovascular disease prevention via LDL-C change in the US population: a cost-effectiveness analysis. BMC Public Health. 2020 20:558. https://doi.org/10.1186/s12889-020-08642-4