Sudarshan is responsible for driving the strategy, execution and the growth of the almond industry in India. In this capacity, he is entrusted with the jobof drawing out the marketing strategy for India; and leading the advertising, communication and trade stewardship programs.
With over 30 years of experience in strategy, management and brand building, Sudarshan has been working towards establishing the importance of including almonds as an integral part of a healthy diet in India by consistently demonstrating their multiple health benefits through international nutrition research and a network of credible nutritionists, experts and media.
His experience spans across the spectrum of marketing industry, having worked with leading consumer marketing and advertising agencies in the country. He has a deep understanding of consumer research, advertising, Public Relations, trade management. Since 1984, Sudarshan has played key roles in various industries ranging from consumer products, automotive industry and consumer healthcare.
Prior to his association with the Almond Board of California, Sudarshan was the Director for Marketing and Corporate Communications at Fortis Healthcare Ltd. His previous employers also include GlaxoSmithKline, Rasna, J. Walter Thomson (JWT), FCB Ulka and Lowe Lintas. Sudarshan has completed his Master in Business Administration from Faculty of Management Studies (FMS Delhi), one of the top business schools in India; and also holds a Master degree in Physics from St. Stephens’ College, University of Delhi.