At the request of the almond industry, a Federal Marketing Order for almonds was established in 1950. At that time, it dealt primarily with compliance issues, and accordingly, was called the Almond Control Board. In the 1970’s, recognizing a need to address market development, the name was changed to the Almond Board of California. While compliance is still a crucial part of its activities, the Board now engages in production, nutrition and market research, advertising and promotion in domestic and international markets, quality control and statistical analysis and dissemination. As a Federal Marketing Order, it is important to note that the Board is not involved with and is expressly prohibited from setting field or market prices.
The Board is composed of 10 members. The more than 6,800 almond growers and 104 almond handlers elect the five growers and five handlers in an annual election process held throughout the state. Once elected, the Board elects its chair and vice-chair. The Board is responsible for establishing policy, recommending budgets and programmes to the Secretary of Agriculture for approval, and reviewing programme results and effectiveness. The Almond Board is funded by an annual assessment on the marketable kernel weight of almonds.
The Almond Board of California recognizes the diverse makeup of the California almond industry and values contributions offered by its growers and handlers.
Almond Board of California in India
India has a rich and long standing tradition of almond consumption. The Almond Board of California celebrates this tradition and looks at the county as a market of great potential and importance. This is a reason for the board to continue to invest resources to run and support an active marketing, trade and market access programme in the country.
By the means of this programme, the board aims to build awareness around the multiple nutritional benefits of consuming almonds every day post validating them through learnings obtained from various nutrition researches.
To achieve this and as a part of the India programme, Almond Board of California engages with consumers, health care professionals, importers , food companies, government and regulatory agencies within the country.